Publications
MY ARTICLES
The challenges of moving from lockdown to “new norm”
We’ve had several weeks of listening to the Government, and for those outside England....
Tired of the gimmicks, Healthtech needs to get its act together
The Covid-19 pandemic has meant that health and particularly social care delivery is under...
25 personal positives from the pandemic
The Covid-19 pandemic is a global tragedy and there is no-doubting many people are...
Boaty McBoatface: Six lessons on managing viral publicity
For all the planning and strategy that goes behind a digital marketing campaign, publicity is very often unexpected